About Newaygo
Vision and Mission | People | Approach
Experience, creativity and practicality are at the heart of who we are and what we do. Our people and values focus on integrity, performance, leadership and customer satisfaction.
- Peter Schell
- Michele Gallucci
- Robert Geller
- Steve Rynkowski
- Christine Delfeld
- Ellen Wasserman
- Karen Murphy
- Sharleen Fleming
- Richard Wright
- Jon Bosco
- Chris Murray
- Bill Abram
Peter J. Schell. Peter is President and owner of Newaygo PharmaGroup. He formed Newaygo PharmaGroup in 2007 with the vision of helping biotech, pharmaceutical and medical device companies better engage healthcare professionals. Peter has twenty-two years of U.S. and International commercial strategy, operations and healthcare law management experience with Merck and Pfizer, including the launch of Lipitor. His expertise includes commercial strategy and brand management, commercial policy development, process re-engineering, system design, compliance program design, risk management, organizational infrastructure design and organizational change management.
Michele Gallucci. Michele is Senior Executive Consultant with Newaygo PharmaGroup. Michele has 18+ years working in the healthcare field with expertise in concept and strategy development, modeling/analysis, deal/alliance structuring, contract development, project and staff management and implementation. Michele’s primary focus is on creating innovative solutions to the problems and challenges facing today’s U.S. healthcare system. Her professional experience includes tenures in managed care (HMO and PBM) and over 14 years in the pharmaceutical industry. In her most recent position as Director, Business Development supporting Pfizer’s U.S. Pharmaceutical Operations, Michele led a team of business development professionals that focused on bringing value through innovation. Major initiatives she led include the creation and launch of the Viagra Value Card and Pfizer Helpful Answers. Michele earned an MBA from the Wharton School in finance and healthcare management. She obtained her bachelor’s degree from the University of Massachusetts. Michele is an ongoing mentor in the Wharton Graduate Healthcare Program.
Robert Geller. Rob is a Senior Executive Consultant for Newaygo PharmaGroup. Rob has more than 20 years of pharmaceutical commercial experience including brand development, marketing, advertising, and business consulting with global big pharma companies including Abbott, Merck and Sanofi Aventis. Rob has also consulted with top creative agencies including Taxi and Torre Lazur McCann providing strategic and creative services for brand development across numerous therapeutic markets including cardiovascular, diabetes, anti-infectives, anti-arthritis, CNS, nephrology, HIV/AIDS, and oncology/hematology, and in managed care strategy and analytics. His expertise includes commercial strategy and brand management, brand launches, managed care optimization and data management, and creative program design and implementation.
Steve Rynkowski. Steve is Senior Executive Consultant with Newaygo PharmaGroup. He has almost 30 years of experience and leadership working in pharmaceutical sales, sales management, training, operations, communications and healthcare law compliance. Steve’s expertise includes brand and field force strategy development, portfolio management, field force optimization, territory design and data management, communications and operations for leaders and members, performance goal-setting, healthcare law risk assessments and compliance training. Steve also has strong experience with merger and acquisitions and integrating businesses and business processes. Steve is a graduate of Boston College.
Christine Delfeld. Christine is a Senior Executive Consultant with Newaygo PharmaGroup. Christine has twenty years of US and International medical, clinical and quality assurance experience in the pharmaceutical and medical device industries. Her expertise is in clinical and medical operations, healthcare and regulatory risk assessment and quality assurance, pharmacovigilance process development and compliance auditing, policy and procedure design, process re-engineering and change management and effective implementation.
Ellen Wasserman. Ellen is Senior Executive Consultant with Newaygo PharmaGroup. Ellen brings more than 25 years of medical communications experience to Newaygo. Her expertise in developing strategic medical communications plans and tactical programs has included all aspects of medical education, branding, and positioning, and planning for early phases of product commercialization. Ellen has worked across a broad range of therapeutic areas including oncology, cardiology, CNS, HIV, and women’s health. Ellen has a proven track record of successful launch planning, KOL development, CME programs, and publications. With experience at major agencies such as Grey Healthcare Group, and Draftfcb Healthcare, Ellen has worked with major pharma clients such as Novartis, Merck, BMS, as well as many smaller companies such as Encysive Pharmaceuticals, Berlex, Millenium, Peplin, ARMGO, and The Medicines Company. Ellen brings a collaborative team approach to her work with Newaygo PharmaGroup.
Karen A. Murphy. Karen is Executive Director of Editorial Services and Production for Newaygo Pharmagroup. Karen has eight years of experience in the field of editing and production. Her expertise includes the development of healthcare-related content including healthcare marketing and medical documents, commercial policy and process documents, reports, textbooks, e-marketing material and website design, and the creation and implementation of training manuals and programs.
Sharleen Fleming. Sharleen Fleming is Executive Director of Project Planning for Newaygo PharmaGroup. Sharleen has ten years of pharmaceutical industry experience in CME development, healthcare professional consultant relations and KOL planning, advisory board development and account and project management.
Richard A. Wright. Newaygo PharmaGroup Legal Counsel. Richard is a health law attorney with more than fifteen years of experience representing a broad range of health care industry clients, including physicians, hospitals, suppliers, and drug and device companies. Richard advises health care providers and drug and device companies with a wide spectrum of regulatory and compliance matters, including fraud and abuse and compliance with the Medicare/Medicaid Anti-Kickback and the Stark Physician Anti-Referral laws. Richard is a member of the New York and New Jersey State Bar Associations as well as the American Health Lawyers Association.
Jon Bosco/e-Delta. e-Delta is partner of choice for Newaygo PharmaGroup CPA-based financial accounting and internal auditing solutions. e-Delta provides Newaygo with extensive capabilities and experience in financial accounting, SAS70 readiness, integration of financial and business requirements into operational processes, and internal auditing capabilities including transactional auditing and risk assessments. Jon’s expertise in corporate compliance and developing impactful solutions has resulted in significant increases in business operations efficiencies, effectiveness and enhanced compliance for his clients.
Chris Murray / WSI. WSI is the partner-of-choice for Newaygo PharmaGroup e-business solutions. WSI provides innovative, award-winning website design and development, content management solutions, e-business and e-commerce solutions and internet marketing and search engine optimization. Chris's expertise is in business strategy, web design, on-line training solutions and integrated internet marketing programs and conversion techniques that have had a multi-million dollar impact for his clients.
Bill Abram / Pragmatix. Pragmatix is the partner-of-choice for Newaygo PharmaGroup software development and database management solutions. Pragmatix delivers a broad portfolio of business and technology solutions including secure managed hosting, remote managed services and support, custom applications and databases and software development for Fortune 500 companies and smaller organizations. Bill’s expertise is in business strategy and streamlining business processes that have resulted in a track record of success and positive impact on the bottom-line for his clients.
Our goal is to provide the highest level of quality, efficiency and client satisfaction. To this end, we apply a project planning framework that establishes a full understanding of your needs (“A problem well stated is a problem half solved”) and ensures the right plan of action is in place so we can design, build and deliver the highest quality solutions possible. We also utilize a number of project management and client support tools including Newaygo Project Manager. This secure, easy-to-use online project management system provides a simple and efficient approach to facilitating communication for those working on a project and for storing and organizing project documents.
