Commercial Strategy and Promotion
Newaygo provides experienced and creative commercial strategy and promotional services for Marketing, New Product Development and Business Development Groups. Our team brings more than 100 years of practical hands-on experience in commercial strategy and planning, product launches, in-line marketing and promotional programs across a wide range of therapeutic areas and companies.
Newaygo
Therapeutic Experience
Cardiovascular, Diabetes, Oncology, HIV/AIDS, Neuroscience, Respiratory, Arthritis, Anti-Infectives, CNS, Allergy and Immunology, Sexual Health, Women's Health
Newaygo
Commercial Experience
Product Launches (e.g. LIPITOR, others), New Product Development (e.g. multiple products), Business Development and Licensing, in-line Brand Management, Market Research, Global and Local Country Marketing, Sales and Sales Training
Newaygo
Client and Company Experience
Pfizer/Wyeth, Merck/Schering Plough, Astra Zeneca, Sanofi Aventis, Novartis, BMS, Roche, Abbott, Berlex, EMD Serono, Amylin, Amgen, Actelion, ProHealth, Grey Healthcare, Draftfcb Healthcare, ParExel, Torre Lazur McCann, Taxi, STA
Newaygo Commercial Strategy and Promotional Services:
Strategy
and Planning
- Assessments
- Strategic and Launch Planning
- Business Plan Development and Writing
- Customer-Powered Marketing Workshops
- Positioning
- Targeting (Spot-on™) and Segmentation
- Branding
- Forecasts
- Competitive Assessments and Strategy
Global
Marketing
- Global Commercial Strategy
- Global Alignment Programs
- Global Meetings and Events
Peer-to-Peer Programs
- EasyPeer™ on-line peer-to-peer controlled feedback and education
Creative
Programs
- Unique promotional ideas and programs that stick
Click Here to arrange a quick meeting to learn more about our commercial strategy and promotion team, experience, capabilities and services.
