Launch Management
For clients launching new products or interested in driving further growth for a recently launched product, we offer the blockbuster launch experience. We provide experienced launch management consulting and solutions that take the lessons learned from some of the largest and most successful brands in the industry and apply them to your launch program.
Brand Launch Management | Infrastructure Design
We have practical experience launching multiple pharmaceutical products including several of the largest blockbuster brands of the last ten years. This blockbuster launch experience can be applied into your launch program. Our launch management services include:
Launch Plans – we develop and write launch plans and programs that will prepare your market, build excitement and create fast awareness of your brand. We also provide launch consulting services that review existing launch programs using the blockbuster lens.
Positioning Workshops – we implement strategic positioning workshops that determine the optimal brand positioning and strategies using the blockbuster lens.
Message Mapping – Our mapping services that map current and future data sets to the core brand positioning and identify data and message gaps and/or opportunities. Message mapping is useful for planning promotional advertising as well as phase IV clinical development programs.
‘Next Move’ War Games – Our competitive war game workshops simulate competitive responses to new product launches, new indications or new promotional platforms. In today’s competitive environment, ‘Next Move’ gaming is an essential strategic tool which provides invaluable insights and planning for overall brand strategy.
Commercial Operations Infrastructure Design
For small-to-medium sized companies launching a first product or updating existing commercial operations departments, we provide experienced commercial operations infrastructure design and commercial operations resource planning.
Infrastructure Design – We design effective, efficient and compliant commercial operations processes including speaker program systems, HCP contracting systems, training systems, and Medical Affairs activities such as medical information processes and Medical Service Liaison functions.
Commercial Operations Resource Planning – We provide operational resource planning for Marketing and Medical Operational functions including FTE and budget analyses.
